Artistry by Isha

Hi, I’m Isha!

Irellabeauty (pronounced Eye-rella):  A name dreamed up by my middle school self, blending my love for fairytales with my own story.

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My love for makeup started when I was really young, probably twelve or thirteen. I used to beg my mom for makeup on birthdays and holidays, and I was always fascinated by watching her and my Dadi (grandma) do their makeup every single day. I spent hours playing with their compacts and lipstick palettes, and in 2016, I became obsessed with beauty gurus on Youtube (the best era of makeup)! A year later, I started sharing my own work on Instagram.

​Makeup has always been more than just a hobby to me. As someone who struggled with self-confidence growing up, beauty became my safe space, and helped shape the woman I am today. Now, I get to use that same love to make others feel radiant, empowered, and beautiful in their own skin!
 

Thank you for trusting me with your special moments. ​Let’s make some magic together!